Laurastar Ironing Systems

Laurastar is a Swiss brand that has always, since it was founded, been committed to respecting your clothes and the environment.



Laurastar Technologies

Learn how to make ironing easy & fun

Always striving for excellence, Laurastar constantly innovates to push the boundaries of perfection and develop exclusive new technologies. That is why Laurastar makes it easy for you to achieve unique results that change your everyday life.

Laurastar Favorite Features

Laurastar DMS guarantees you a perfect result in half the time, treating fabrics gently by delicately plumping them and providing a hygienic effect at the heart of fibers that kills 99.999% of bacteria and 100% of dust mites* through the simple act of ironing: Performance, care and hygiene, thanks to steam that doesn’t leave your clothes wet and works 15 times faster than steam from standard steam generators.

*Tests carried out by the Swiss laboratory Scitec Research SA


Featuring a vacuum and fan system, the Laurastar active ironing board saves you time all while breathing new life in your clothing. The fan system automatically holds the fabric in place on the board and creates an air cushion to prevent the formation of creases. The vacuum keeps clothing flat on the board, making it easy to iron creases.

To keep your clothes beautiful, Laurastar created the 3D active soleplate. Unrivalled ironing in a single movement, thanks to an exclusive dual-action feature: the surface of the soleplate holds the fabric in place while steam is distributed over its entire surface to effortlessly eliminate creases. The fibers are thoroughly refreshed.

Sensteam technology senses the movements you make with the iron and activates the steam automatically. There’s no longer any need to press buttons. Just start moving and steam will be released. It’s never been so easy to get such beautiful results.

Although acknowledged around the world as the Swiss specialist in powerful ultra-fine steam, Laurastar never stops innovating. Laurastar’s latest high-end models are equipped with pulsed steam, the ultimate finishing touch to take care of your clothing. Diffused through a series of bursts, pulsed steam ensures an optimum amount of steam for perfect results, regardless of the color or fabric of your clothing.

With Bluetooth technology, your ironing system connects to the mobile app and coaches you on how to beautify your clothes. Three types of video tutorials can offer assistance: they help with installation and basic ironing techniques, and provide expert advice to iron silk, cotton or wool.

After having conducted studies in our laboratories, we have determined the ideal temperature for ironing. No more adjustments! Your Laurastar Smart or Lift Xtra will automatically reach the ideal temperature for all of your fabrics.